Who is the first father of digital marketing?

Philip Kotler is the founder of digital marketing (online marketing). Kotler is an American teacher and has written more than 60 books on digital marketing. He is an American professor who has written more than 60 marketing books. Through their efforts, digital marketing becomes popular and consolidates marketing as an academic.

Philip Kotler is the father of digital marketing. He is an American professor who has written more than 60 marketing books and is praised for his efforts in establishing marketing as an academic field. Philip Cutler, born in Chicago, USA. It is now recognized as the father of modern marketing around the world.

In addition to being known as the father of marketing, he has most of the reference book titles for management and marketing principles. They have submitted around 34 books and more than 100 articles in this field, including important and valuable points in digital management and marketing. Many of his articles and books have been translated and used in other languages of the world. One of his most important books, which is still sold worldwide, is Principles of Marketing.

In one of the interviews, Dr. Cutler said that we have three types of advertising. Marketing products, customers and the human spirit. To become a famous and popular brand, you need to adopt some strategies or strategies.

In this way, Coca-Cola couldn't continue to be just a simple drink, but instead became a powerful and famous brand by spending money and implementing some useful strategies. Therefore, in order to be branded and known, in addition to spending money, you must also have specific strategies and programs. Philip Kotler (born May 27, 193) is an American author, consultant and professor emeritus of marketing;. Johnson %26 They are Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-201.He is known for popularizing the definition of marketing mix).

He is the author of more than 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4, Keting Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, my adventures in marketing, getting out of poverty and winning in innovation. Kotler describes strategic marketing as the link between society's needs and its industrial response pattern. Kotler helped create the field of social marketing that focuses on helping individuals and groups change their behaviors toward healthier and safer lifestyles. He also created the concept of demarketing to help in the task of reducing the level of demand.

He also developed the concepts of prosumers, atmosphere and social marketing. Many scholars consider him the father of modern marketing. Kotler began teaching marketing in 1962 at the Kellogg School of Management at Northwestern University. He believed that marketing was an essential part of the economy and saw that demand was influenced not only by price, but also by advertising, sales promotions, sales forces, direct mail, and various intermediaries (agents, retailers, wholesalers, etc.).

First of all, he has done more than any other writer or academic to promote the importance of marketing, transforming it from a peripheral activity, consolidated to the most important work of production. Second, a trend initiated by Peter Drucker continued, shifting the emphasis away from price and distribution to focus more on meeting customer needs and the benefits received from a product or service. Third, it has extended the marketing concept of more sales to a general process of communication and exchange, and it has demonstrated how marketing can be extended and applied to charities, museums, performing arts organizations, political parties, and many other non-commercial situations. Kotler is the author and co-author of more than 166 published articles and 80 books.

In 1975, Kotler was the first person to receive the Leader in Marketing Thought Award, voted for by academic members of the American Marketing Association. Kotler is also the founder (201), together with Fahim Kibria, of the World Marketing Summit. WMS sponsors global conferences with keynote speakers discussing the latest advances in marketing and business practices that will improve commerce and quality of life. He also established with Hermawan Kartajaya the world's first Marketing Museum (3.0) in Ubud, Bali, Indonesia.

Kotler is a collector of excellent Japanese netsukes and swordsmen. He and his wife Nancy are both important collectors of studio art glass. Contributed a significant portion of their glass collection to the Ringling Art Museum in Sarasota, Florida. The Kotlers and the Covilles financed the building of the Glass Pavilion in the museum.

Kotler has received 22 honorary degrees from all over the world (at the Bucharest Academy of Economic Studies, the Athens School of Economics, the Norwegian School of Management BI, the Budapest School of Economics and Public Administration, the Catholic University of Santo Domingo, DePaul University, the School of Economics of Krakow, Groupe HEC, HHL Graduate School of Management, Illyria University, Istanbul Ticaret University, La Sapienza University, Mackenzie University, Mediterranean University, Mohyla Academy of Kiev National University, Nyenrode Business University, Plekhanov Russian Academy of Economics, American University, University of the Pacific, University American College, University of Bucharest, University of Stockholm and University of Zurich). Philip created a strategic marketing community to ensure economic and marketing progress through diversity. As part of this initiative, marketing summits and conferences are held every year around the world that act as a medley of young minds. In India, the board works with Niti Ayog and the project is led by Dr.

Whereas, the salary of a senior digital marketing manager ranges from ₹7,09,800 to ₹10 lakhs, who has more than 5 to 9 years of experience in India. Improving brand awareness is important in digital marketing and marketing in general, because of its impact on brand perception and consumer decision-making. To seize the opportunity, the company must summarize the people of its current customers and the buying journey, from this, they can deduce their digital marketing capacity. Philip Cutler, born May 27, 1931 in Chicago, USA.

One of the key objectives of modern digital marketing is to increase brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand. Cutler, as the father of marketing, and Amstrang, as the author of Advertising Management, believe that marketing segmentation means that you can't achieve an equal level of customer satisfaction. However, television advertising does not compete directly with online digital advertising because it can cross platforms with digital technology. Some argue that Gugliemo Marconi, who invented radio in 1896, was the world's first digital marketer.

The digital age took off with the advent of the Internet and the development of the Web Series 1.0 platform. Some say that the world's first digital marketer was Gugliemo Marconi, who created radio in 1896.While it's easy to remember a time before digital marketing, it's hard to imagine a world without it now. This means that they need to form a clear idea of where they are currently located and how many resources they can allocate for their digital marketing strategy i. As for an executive level position, the highest salary in digital marketing is approximately INR 5,000,000.

Digital marketing is a futuristic career, and while the career still doesn't pay as well as, say, the IT industry, it's catching up with other industries quite quickly and is expected to be an industry with the highest paying jobs in the coming years. In simple words, digital marketing is the form of product promotion through the Internet or any form of electronic media. . .

Harrison Zanderigo
Harrison Zanderigo

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