The term digital marketing was first used in the 1990s. The digital age took off with the advent of the Internet and the development of the Web 1.0 platform. The Web platform 1.0 allowed users to find the information they wanted, but it did not allow them to share this information through the web. The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers.
This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the Internet in the 1990s. A good digital marketing strategy has become the cornerstone of the success of many brands and businesses. We can trace the beginnings of this revolutionary form of customer engagement to the late 80s and early 90s.
The story behind how we came to participate in the online world is fascinating. In this blog, we will analyze the evolution of digital marketing from the 1990s to the projections for this new decade. It may seem that digital marketing is a recent invention. The truth is that it has been in development for more than 20 years and some aspects are based on much older forms of marketing.
However, it has only recently surpassed traditional marketing in strategic importance to many companies. Internet marketing is advertising that is carried out solely on the Internet, while digital marketing can be done through mobile devices, on a subway platform, in a video game or through a smartphone application. In practice, digital marketing involves managing various forms of a company's online presence, such as websites, mobile applications, and social media company pages. The vastness and pace of digital technology can seem confusing and overwhelming, especially when you navigate it on your own.
While there has been a proliferation of social media platforms, none have been as successful in digital marketing. ROI is also a key factor, as agile marketers realize that new business is more important than new material. It replaces manual, repetitive marketing processes with purpose-built, performance-driven software and applications. This type of digital marketing is usually denoted by phrases such as “brought to you by” or “sponsored by”.
Companies find the greatest success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns. Although the first desktop publishing programs on the first PCs caused a rise in print marketing in the 1980s, computers were little more than a glorious typewriter. Subsequently, smartphones led to a further increase in the use of social media, something that further increased marketing opportunities. One of the key objectives of modern digital marketing is to increase brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand.
But what do these advances mean for the future of marketing? Our new digital skills report revealed that many marketers are unsure of their future and believe that digital marketing will be critical to their organization in the next two years. Digital marketing activity continues to grow worldwide according to the main global marketing index.